Download Pdf L’art de la victoire – Autobiographie du fondateur de Nike

L’art de la victoire – Autobiographie du fondateur de Nike pan Phil Knight

Téléchargez les livres pdf pour ipad L'art de la victoire  - Autobiographie du fondateur de Nike 9782755627909

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  • L’art de la victoire – Autobiographie du fondateur de Nike
  • Phil Knight
  • Nb. de pages: 370
  • Format: Pdf, ePub, MOBI, FB2
  • ISBN: 9782755627909
  • Editeur: Hugo Document
  • Date de parution: 2017

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Overview

Fondateur de Nike, dont il fut le P-DG de 1964 à 2004 puis le président du conseil d’administration jusqu’en 2016, Phil Knight, l’homme derrière le ” swoosh “, la virgule, est toujours resté dans l’ombre, et sa vie un mystère. Il raconte enfin son histoire dans une autobiographie surprenante, humble, sans concessions, drôle, inspirante, et qui passionnera aussi bien les amateurs de sport que ceux qui s’intéressent à l’économie, à l’entreprise et au management.
A peine sorti de sa business school, le jeune Phil a une vision : il lancera son entreprise, et importera aux États-Unis des chaussures de sport japonaises haut de gamme, mais à bas prix.
Il emprunte pour cela 50 $ à son père. Cette première année, 1963, il vend pour 800 $ de chaussures, qu’il stocke dans le coffre de sa Plymouth Vaillant. Aujourd’hui, le chiffre d’affaires annuel de Nike dépasse les 30 milliards de dollars. Nike est la référence ultime, la success-story qui inspire tous les startupers, une marque mondiale dont le logo, le fameux ” swoosh “, symbole de grâce et de grandeur, est l’une des rares icones que l’on reconnaît aux quatre coins de la planète.

Tout commence par l’un de ces moments-charnière que connaissent beaucoup de jeunes adultes.
Phil a 24 ans, part sac au dos faire le tour du monde, traverse l’Asie, l’Europe et l’Afrique, et se pose les grandes questions de son âge. Sa réponse sonne comme une évidence : il ne fera pas comme tout le monde. Tournant le dos à la voie classique de la grande entreprise, il se lancera en solo, bien décidé à créer quelque chose de nouveau, de dynamique, de différent.

Rien ne va de soi, évidemment, et le parcours sera semé d’embûches.
Mais la méfiance des banquiers, les moments de découragement, la férocité de ses concurrents, les trahisons et les accidents de parcours font aussi le sel et la richesse d’une aventure et d’un destin couronnés par des triomphes exceptionnels, des sauvetages sur le fil du rasoir, et sublimés par un talent hors du commun pour cultiver ” l’art de la victoire “. Un talent et un art qui reposent aussi beaucoup sur l’humain : au crépuscule de cette aventure, Knight se souvient avec émotion des rencontres qui l’ont marqué, depuis Bill Bowman, son premier coach sportif en athlétisme, irascible et charismatique, et les premiers salariés de l’entreprise, un improbable rassemblement de marginaux et de scientifiques, jusqu’aux ambassadeurs qui feront rayonner la marque dans le monde, de Michael Jordan à Tiger Woods en passant par Pete Sampras, Andre Agassi et LeBron James.

Ensemble, parce qu’ils croyaient dans le pouvoir du sport, ils ont transformé la vision d’un post-adolescent de 24 ans, et créé une marque et une culture dont l’influence sera mondiale.

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